Romance, travel, and making money—none of these are as important to women now as learning about their bodies.
That’s according to a new survey of 2,000 American women, evenly split by generation, which asked respondents about various topics to see which have become most important to them over the past five years.
Learning about their bodies and women’s health topics (59%), as well as being comfortable and confident in their bodies (58%), were the top two areas of importance.
Conducted by Talker Research on behalf of Intimina, the survey found that when broken down by generation, these two areas were high – showing the value women of all ages place on their confidence and women’s health.
Despite how important women believe it is to be comfortable and confident in their bodies, only 14% said they feel “extremely confident”.
While 55% of women surveyed said they feel “very” (18%) or “somewhat” (36%) safe.
The survey looked not only at women’s confidence, but also at the effort – or lack thereof – women made to embrace their femininity.
The results revealed that younger generations should make more of an effort to embrace their femininity; 25% of Gen Z women surveyed and 21% of millennials said they had to make a very conscious and strong effort.
This compares to 18% of Gen Xers who have made a concerted effort and only 9% of baby boomers.
“Today’s women prioritize something truly transformative: understanding and embracing their bodies,” said Dunja Kokotovic, Intimina brand manager. “The results of the survey are clear: confidence and comfort in women are valued more than traditional milestones such as travel or financial success. However, the journey to that confidence can be challenging, especially for younger generations who have had to overcome societal pressures and embrace their womanhood fully consciously. This change, seen across all ages, highlights a cultural shift where self-awareness and empowerment are key, showing that true success begins with self-love and health.”
On the other hand, when asked if they are proud to be a woman, 89% of respondents said yes – and this was fairly similar across all generations surveyed.
Respondents of different ages also agreed that women have more disadvantages to overcome than men (61% overall).
This includes body image pressures (58%), as well as workplace disadvantages (58%) and perceptions of women’s personalities and gender roles (43%).
Respondents also highlighted sports (39%) and public safety (39%) as two other areas where women are more disadvantaged than men.
And 55% of women surveyed believe that the disadvantages women have to overcome have either stayed the same (30%) or gotten worse (25%) over the past five years.
Unfortunately, that’s not expected to change anytime soon: 40% of women surveyed believe the results of the presidential election, with President-elect Donald Trump taking office in January, will negatively affect how women feel about their bodies. them and how others feel about women’s bodies.
“Empowering women starts with creating a positive and understanding culture around their bodies and experiences,” said Kokotovic. “This means normalizing open conversations about women’s health, breaking down stigmas and protecting self-confidence at every turn. By providing education, support and respect, we can remove the barriers that hold women back. It’s not just a woman’s issue – it’s a collective responsibility. When we celebrate and advocate for women’s empowerment, we lay the groundwork for a more inclusive and equal future for all.”
WHAT HAS BECOME MOST IMPORTANT TO WOMEN IN THE PAST FIVE YEARS?
- Learning about my body and women’s health topics — 59%
- Being comfortable/confident in my body — 58%
- Making a lot of money – 48%
- Having a stable romantic relationship – 40%
- Going on an adventure – 40%
#Relationships #careers #priority #women #survey
Image Source : nypost.com